GALLERY 4
CLIENT: Love.com
PROJECT: 5-Wave Program Launch
CREATIVE AGENCY: Real Branding
LEFT Marketing created the strategy for a series of email promotions used in the launch of Love.com, the online personals service of AOL© Instant Messenger™. This series was designed to generate awareness and program signups. We tested various creative concepts and they are shown below:
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Round 1
"Fun"
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Round 1
"Romantic"
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Round 2
Male Audience
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Round 2
Female Audience
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Round 2
Gender Neutral Audience
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Round 3
Short Copy
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Round 3
Long Copy
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Round 4
Charter Membership
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Round 5
Last Chance Offer
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